About

Ruxandra Ana Maria Dzubaila

Educator and author of Love or Lure.

Why I built it

Men are being taught how to do this. Girls and women are taught almost nothing.

In recent years, courses have been sold online that teach men, step by step, how to select a girl or a woman, test her, make her fall in love, isolate her, make her psychologically dependent, and then exploit her.

The method was taught openly and practised widely. Many girls and women became its victims.

Those same girls and women have been taught almost nothing about it. Very little has been done to teach them how to protect themselves.

I have spent the last few years working in schools, and I have seen how little is done to protect girls from this.

As a woman with decades of experience, I know that telling love from lure can be hard. A girl of 16 stands no chance without the knowledge and the practice to protect herself.

Love or Lure is my answer. It gives girls and women the knowledge to protect themselves and others, and the understanding and inner strength to walk away before any harm is done.

My background

Teaching, emotional learning, child protection and work with women.

I hold an International Postgraduate Certificate in Education from the University of Derby, UK, and I have taught in international schools from primary to secondary level.

To support my students beyond academic learning, I trained as a Social, Emotional and Ethical Learning facilitator at Emory University, USA, a training that includes trauma informed practice. I also completed child protection training for international schools.

Beyond the classroom, I led a women’s empowerment project in India focused on personal development, working with women to build confidence and independence.

I have lived and worked across the Middle East, India and Europe. These years have given me a global outlook and taught me how to approach the sensitivities of each culture.

Love or Lure brings all of this together: teaching, emotional learning, child protection and work with women.

How I work

The pilot version of the programme is taught by me. In every school I follow a written safeguarding plan agreed in advance.

Bring Love or Lure to your school, university or organisation.

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